University Portal (Events)

Roles: UX Designer, UX Researcher, Content Writer

Skills: Research, Analysis, Suggestions, User Journeys, User Flows, Wireframes

Software: Balsamiq, draw.io, Miro

NOTE: “PRODUCT PURPLE” WAS THE PROJECT’S CODE NAME BEFORE THE PRODUCT WAS RELEASED UNDER THE NAME INTERSECT™ BY HOBSONS. FOR THIS CASE STUDY, I WILL ONLY FOCUS ON THE EVENTS SECTION ON HOBSONS’ PLATFORM ALTHOUGH I WORKED ON OTHER SECTIONS.

Project Goals

The platform allows higher education clients to have self-service capabilities such as adding a new event and modifying an existing event to better target specific demographics of students.

User Research

  • Created roadmap & goals
  • Researched events sites for flow & UI ideas
  • Created journey map from the perspective of Jeff (the Events Coordinator) persona. This was based on prior research.

Journey Map for Jeff, the Events Coordinator

User Flows

Step 1: Designed Wireframes

  • Mobile First Design
  • Received feedback about wireframes from UX and Scrum teams
  • Designed wireframes for Desktop (Only Mobile is shown in case study see below.)

Step 2: Preview [Option to Edit or Continue]

Step 3: Add Contacts and Select Options

Step 4: Review the Event and Publish

I was involved in other sections for Project Purple, which I can discuss upon request.