Roles: UX Designer, UX Researcher, Content Writer
Skills: Research, Analysis, Suggestions, User Journeys, User Flows, Wireframes
Software: Balsamiq, draw.io, Miro
NOTE: “PRODUCT PURPLE” WAS THE PROJECT’S CODE NAME BEFORE THE PRODUCT WAS RELEASED UNDER THE NAME INTERSECT™ BY HOBSONS. FOR THIS CASE STUDY, I WILL ONLY FOCUS ON THE EVENTS SECTION ON HOBSONS’ PLATFORM ALTHOUGH I WORKED ON OTHER SECTIONS.
The platform allows higher education clients to have self-service capabilities such as adding a new event and modifying an existing event to better target specific demographics of students.
- Created roadmap & goals
- Researched events sites for flow & UI ideas
- Created journey map from the perspective of Jeff (the Events Coordinator) persona. This was based on prior research.
Journey Map for Jeff, the Events Coordinator
Step 1: Designed Wireframes
- Mobile First Design
- Received feedback about wireframes from UX and Scrum teams
- Designed wireframes for Desktop (Only Mobile is shown in case study see below.)
Step 2: Preview [Option to Edit or Continue]
Step 3: Add Contacts and Select Options
Step 4: Review the Event and Publish
I was involved in other sections for Project Purple, which I can discuss upon request.